Mcdonald's Japan

Distinctive Strategy of Mcdonald's Japan

Most students in Japan would go to these burger chain stores often. So they, including me, are sensitive to McDonald's new foods and service.

Then how to catch new information? Surely they know it by seeing the ads and web site, but they have a more convenient source. It is a cellphone.

We can register membership and get newest information by e-mail or provided web cite for cellphone. But they wouldn't register by just getting information. Therefore McDonald's started providing so many kinds of coupons for cellphone. Thanks for this technology, we don't need to print them accessing to PC and can bring them quite easily. Plus we don't have to worry about forgetting coupons. So eventually, this system enabled it to promote growth in the number of customers.

They also have unique strategy for their price. That is called "100 yen Mc and 120 yen Mc". Explaining this strategy, they provide standard products with 100 yen and 120 yen such as regular burger, cheese burger(which costs 120 yen ),chicken burger, apple pie, soft ice cream, coffee, carbonated drinks, and so on.
This price is quite attractive for us and we can buy freely. And this round number gets check order more smooth.

They failed several times for their strategies in the past and deficit had swelled and swelled. But they recovered and got unparalleled burger chain stores because CEO of the day have deep insight for current industry. If I understand correctly, Japan is the second largest market for McD with 4000 restaurants .That's really interesting, isn't it?